Thursday 3 November 2016

Certificate Ratings

Certificate Ratings

U - Unrestricted Public Exhibition
A film rated 'U' is family friendly and normally contains themes of education, family, drama and romance. The certificate attracts people with normal family member ages and commonly groups of people (families). This, therefore, encourages a wider audience of people to view the film as there are no restrictions on age. Due to a wider potential audience, the success of the film is greater as there is a larger income. Furthermore, family friendly films commonly have merchandise to go with them and therefore achieve more economic gain from the sales of these products.

-Bee Movie: The bee movie is an animated cartoon comedy film about the life of bees. As you may have already realised, there is likely to be a limit on the amount of bad language or sexual content, in fact, there is none. There is merely some suggestive humour and an image which may suggest smoking. Other than this, there is only a comedic reference to violence.

-Aladdin: The story of aladdin is based around a homeless boy who falls in love with a princess. This sounds like a very harmless story, which it is, but there are some references to violence and also mild sexual content. Again, it is a cartoon which means that the lack of realism makes it more acceptable to view.

-Toy Story 3: The film follows a group of toys from a home to a day care centre, as Andy (the owner of the toys) grows too old for them. They become battered and bruised, which therefore means that there are some references to violence, all of which are accompanied by humor from the cartoon characters to lighten the mood. There are some very mild sexual references and no noted links to drugs and alcohol. 


PG - Parental Guidance
A film rated 'PG' is available for general viewing, however some scenes may be unsuitable for young viewing. They are normally okay for children aged 8 or over. The final decision of whether a child can watch a film without their parents present is entirely up to the parent. This is because parents may know that there child is particularly sensitive to certain things. The film is unlikely to contain bad language or scenes of violence to avoid children copying this behaviour. This certificate of film may unfortunately loose some of the audience of families as parents may decide that a scene is not appropriate for their child. This may therefore effect the overall success of the film as if a child in a family can't go, then it is doubtful that a child will go without them, making the box office revenue shrink.

-Superman The Movie: The movie itself is based around a superhero character who is seen from his childhood, growing up to save the world. There is some use of violence throughout, but it all used in unrealistic situations. There is a very mild use of language and no sexual references. Alcohol is also drunk, but there is no drug use and only a small, realistic, depiction of smoking.

-Ratatouille: The film is based around a rat who wants to achieve his dream of becoming a chef. As with all films, there has to be something that gets in the way of this. Unfortunately, it means that there is some use of violence and knives (kitchen) and also some drinking of wine, which appears naturally as it occurs at a meal in a restaurant.

-The Parent Trap: The movie is about two twins who are separated at birth by their parents divorce, and bump into each other and trap their parents into getting back together. There is a lack of violence, mild language and weak sexual hints. There is no reference to drugs at all.


12A
A film rated '12' or '12A' is generally not acceptable for children under the age of 12. A 12A is acceptable for viewing by a 12 year old if they are accompanied by an adult. The use of bad language and violence is likely to be used more commonly than PG, but not to excessive amounts. Frequent sexual references are to be briefly and discreetly portrayed. This certificate may now begin to attract audiences of groups of teenagers as they are able to go without their parents. This may increase the success of the film due to new groups being targeted. It is also a more particular audience which may benefit the film as people with common interests recommend it to one another, ensuring their attendance at the viewings.

-Mean Girls: The film is based around a girl who goes to high school and ends up in a friendship group with the mean girls and gains some of their personality traits. There is multiple sexual references and a mild sexual scene. There is some mild/bad language used throughout and multiple uses of alcohol and drugs are spoken about repeatedly.

-Twilight: Overall, the twilight series follows the lives of vampires and their enemies, as well as their romances and other events. There is use of violence and some mild sexual scenes, with weak drug references and some use of bad language.

-Crazy, Stupid, Love: The film is a comedy romance which follows the life of a divorced dad using his younger male friend to get back onto the market by learning his antics. There is one scene containing humorous violence, multiple sexual scenes with references, a large amount of bag language and some drug references. Alcohol is also used regularly and may appear to the audience to make you appear more confident and escape depression.


15
A film rated '15' is not allowed to be viewed, brought or rented by anyone younger than 15. Films with this rating are the closest to real life that you can get as they contain an acceptable amount of strong language, nudity, sexual references and violence. They do not contain excessive amounts as it is likely to be unnecessary and take away from its realism. The audience is now targeted at teenagers upwards, meaning that, although the audience is limited by age, the amount that the film is spoken about may increase in conversation and the appreciation for films may now be at a deeper level that, when recommended to friends, they actually go to view it. The success of the film may be increased due to the age now being from 'working age' upwards so people can afford to attend the cinema of buy a film. It is also an appropriate outing for a group of friends or partner.

-Saving Private Ryan: The film is based around a member of the army and is constantly in a war setting. The film is rated '15'  "for intense prolonged realistically graphic sequences of war violence, and for language. This movie contains many violent and brutal depictions of war violence, with blood, gore, graphic injuries and explicit detail." (http://parentpreviews.com/movie-reviews/film-info/saving-private-ryan)

-American Pie: The film is about a group of high school teens who aim to lose their virginity before prom night. The movie is rated '15' due to "strong sexuality, crude sexual dialogue, language and drinking, all involving teens. Portrayals of teens engaging in sexual activities (masturbation, oral sex, and the use of other objects to create sexual pleasure), using sex as a recreational diversion, and drinking alcohol. Some nudity shown in a sexual situation." (http://parentpreviews.com/movie-reviews/film-info/american-pie)


18
A film rated '18' is only available for adult viewing. This is because adults should be free to choose their entertainment. There are no limitations when it comes to language or sexual activity. Although, films who's main aim is to sexually stimulate should be rated R18. Furthermore, any content that appears to be impacting viewers behaviour to themselves or society is not permitted. For example, things promoting violence and exploitation to a point where it seems appealing. The volume of audience is now smaller, but this may not necessarily have to effect the success of the film. This audience is likely to be earning a steady wage so can afford to go to the cinema and purchase films. They are also more probable to know their likes and dislikes and therefore enjoy the film which they are viewing.





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